Most Natural Love Company reviews focus on how the toys feel. We took a different angle: does the eco-luxury story hold up to scrutiny? We assessed the brand's public material disclosures, pricing, sustainability records, and thousands of third-party ratings.
Here is the tested-data snapshot. The Natural Love Company holds a 4.8 out of 5 score across more than 3,400 verified reviews on Reviews.io. Its bestselling toys have used a recycled ocean-plastic core since 2022, according to the brand.
Best for: eco-conscious buyers who want plastic-free, discreet delivery and body-safe silicone, and who accept mid-market prices over the cheapest options.
Key takeaways
- Legitimacy confirmed – the brand holds a 4.8 out of 5 rating across more than 3,400 Reviews.io reviews.
- Body-safe build – bestselling toys pair a recycled ocean-plastic core with sanitary-grade silicone, used since 2022.
- Real sustainability proof – the company plants a tree per item (over 60,000 so far), ships plastic-free, and belongs to 1% for the Planet.
- Mid-market pricing – single toys run roughly $42.95 to $139.95, so this is not a budget retailer.
- Best for eco buyers – ideal if you want greener, discreet sex toys and will skip rock-bottom prices.
What is The Natural Love Company?
The Natural Love Company is a family-run eco sex toy retailer founded in 2020 in Cornwall, England. It sells vibrators, dildos, lubricants, bondage gear, and accessories under an eco-luxury positioning.
The brand markets itself as vegan and cruelty-free across its whole catalogue. It sits in the growing sustainable sex toys category, competing on materials and ethics rather than the lowest price.
You can confirm the founding story, location, and eco commitments on the brand's own about page. We treat those as claims to verify, not proof on their own.
Are Natural Love Company products body-safe?
Body safety comes first, before any eco branding. The bestselling toys use a recycled ocean-plastic internal core wrapped in sanitary-grade silicone, a build the brand has run since 2022. Silicone is non-porous, hypoallergenic, and easy to clean, which is why it is the safest common toy material.
The full range is vegan, cruelty-free, and never tested on animals, per the company. Its "Simply" lubricant range is certified vegan by The Vegan Society.
For penetrative toys, material and fit matter as much as ethics. If you want a material-first shortlist, see our guide to the best body-safe dildos before you buy.
How sustainable is The Natural Love Company, really?
The sustainability claims are specific and verifiable, not vague green marketing. The company plants a tree for every item bought, contributing to over 60,000 trees planted through partners such as Tree-Nation. It also ships plastic-free, offsets delivery carbon, and donates through 1% for the Planet.
Demand backs the model up. In an Ecommerce Age interview, co-founder Ben Foster reported 400% year-on-year growth as more shoppers seek greener sex toys.
That growth signals real demand, but it does not replace independent material testing. We weigh the eco proof and the body-safety facts separately.
What Natural Love Company reviews say about quality and delivery
Aggregated third-party ratings are strong and consistent. On Reviews.io the brand scores 4.8 out of 5, with 96% of its 3,400-plus reviewers recommending it. Delivery is reliable too: 98% of orders arrive on time and 100% arrive accurate and undamaged, according to Reviews.io.
Common praise centres on discreet, plastic-free packaging and product quality. Reviewers repeatedly mention that orders arrive unbranded and well presented, which matters for privacy.
Pricing and range
The Natural Love Company is mid-market, not budget. Single toys on its US store run roughly $42.95 to $139.95, with bundled hampers priced higher. Below are current verified US prices for popular items, which we recommend confirming on the store before buying.
Product | Approx. price (USD) | Type | Best used for |
|---|---|---|---|
Elemi Bullet Vibrator | Ocean-plastic bullet | Discreet, beginner clitoral play | |
Viola Finger Vibrator | Finger vibrator | Precise external control | |
Jasmine Suction Vibrator | Clitoral suction | Suction-style stimulation | |
Beginners Hamper | Starter bundle | First-time buyers wanting a set |
The Viola rechargeable finger vibrator sits mid-range at $74.95. For quieter picks, compare our quiet, beginner vibrators shortlist.
How we assessed The Natural Love Company
We did not run a hands-on lab test of these toys, and we will not pretend otherwise. Instead, we reviewed public material disclosures, current pricing, and stated sustainability certifications.
We then cross-checked sentiment against aggregated third-party ratings, covering more than 3,400 Reviews.io ratings. Where the brand's claims could not be independently confirmed, we flagged them as company statements rather than tested facts.
Pros and cons
Pros
- Recycled ocean-plastic cores – bestsellers have paired recycled ocean plastic with silicone since 2022.
- Plastic-free discreet packaging – orders ship unbranded and plastic-free, which protects privacy.
- Documented sustainability – tree-planting, carbon-offset delivery, and 1% for the Planet membership are publicly listed.
- Strong third-party ratings – 96% of the brand's 3,400-plus Reviews.io reviewers recommend it.
Cons
- Higher prices – many popular toys cost $74.95 or more, above typical budget-brand pricing.
- Thin independent testing – few independent labs publish measured performance tests of these toys.
- UK-based fulfilment – the company operates from Cornwall, so delivery times vary by country.
Final verdict: who should buy and who should skip
Our overall rating: 4.5 / 5 — Body-safe recycled ocean-plastic and sanitary-grade silicone build, a 4.8/5 score across more than 3,400 reviews, 98% on-time delivery, and over 60,000 trees planted, docked for mid-market pricing ($42.95 to $139.95 per toy) and UK-based fulfilment that slows overseas delivery.
Buy The Natural Love Company if you want greener, body-safe toys with discreet, plastic-free delivery and can spend $75 or more per toy. The materials, ratings, and eco credentials are well documented for this price band.
Skip it if you want the cheapest possible toy, need same-country express shipping, or require extensive independent lab data. Those buyers are better served elsewhere.
For alternatives, see our beginner-friendly sex toy picks and browse all our vibrator reviews or dildo guides for further reading.
Frequently asked questions
Is The Natural Love Company legit?
Yes. It is an established retailer with a 4.8 out of 5 rating across more than 3,400 Reviews.io reviews.
Where is The Natural Love Company based?
The company is family-run and based in Cornwall, England, where it was founded in 2020.
Are the products body-safe?
The bestselling toys use a recycled ocean-plastic core covered in sanitary-grade silicone, and the range is vegan and cruelty-free.
What makes the brand different?
Its eco model stands out: recycled ocean-plastic toys, plastic-free packaging, and a tree planted for every item purchased.
How much do the toys cost?
Single toys run roughly $42.95 to $139.95 on the US store, placing the brand in the mid-market rather than budget tier.
r than budget tier.